Game of Thrones is arguably the most popular TV show in the world, with more than ten million viewers tuning into the season seven finale.
However, it’s more than just a TV show – there are some important PR lessons we can learn from our beloved GOT characters in the world of Westeros.
1. Take your time
“There’s no time for that.” – Jon Snow
Throughout season seven you will hear Jon Snow make the comment that there is “no time” . However, on this occasion, we will have to disagree with him. Rushing to make a decision because there’s “no time” can lead to mistakes.
For your business to be successful you need to take time to create a well developed PR strategy which should tie in with your wider marketing plan. Managing your social media channels and media relations shouldn’t be rushed, and so if there isn’t time you may need to consider hiring an in-house PR team or outsourcing to a PR agency.
2. Plan your crisis communications
“I see everything. I see the past and the present and the future.” – Bran Stark
Unlike, the three-eyed raven, we can’t predict the future or know every eventuality. However, you can develop a crisis communications plan which covers every potential risk to your business.
That way when something happens, you can be ready to deal with the issue with a thought out strategy – and no panicking! It might not be as good as seeing the future, but it allows you to be as prepared as you can be.
3. Your reputation matters
“Tell them the North remembers.” – Arya Stark
The way the public perceives your brand is vital to your business’ chance of success. If you have a good story published about your brand, people will remember. Similarly, if you receive bad coverage, your customers will remember.
Public relations bolsters your reputation by building on the image and story that you want for your business. Whether that be as a local producer or an innovative super-brand.
4. Work as a team
“The lone wolf dies but the pack survives.” – Sansa Stark
Here Sansea Stark quotes her father, Ned Stark, from Season one. Similarly, when it comes to PR it’s important to have a team behind your brand. When you are concentrating on doing your day job, juggling your book keeping HR and IT can become an unwelcome complication. PR is another one of these vital business services that you should be passing on to experts who can manage your promotional strategy.
So, if you feel that you don’t have enough time, you should consider putting a team in place, whether that’s in-house or a PR agency.
5. Reinvent yourself
“With the faces I can become someone else.” – Arya Stark
At some point all businesses need to reinvent their brand, whether that is to get in tune with what their customers want, or to improve their reputation. With the help of PR you can recreate your image just like Arya when she becomes the ‘faceless man’.
6. Be confident
“Do you know what kept me standing through all those years in exile? Faith. Not in any gods. Not in myths and legends. In myself. In Daenerys Targaryen.” – Daenerys Targaryen
Overall, you need to believe in your brand and its ability to succeed. PR should highlight the best aspect of your business and share that with your customers and potential customers. Your PR strategy needs to exude confidence, like Daenerys, in order to be successful.